For example, don’t vary your creatives, audience and bid type across different ads in the same campaign. Don’t test multiple variables across different ads in the same campaign.Here are a few quick points to keep in mind when creating new campaigns: In most cases it is important that each campaign has its own unique objective and function. Pause the losers and apply names to the winners (you’ll never want to look at the losers again anyway, so there’s no point in wasting time to create names for them). By that point, there should be some clear winners and losers. Instead, I suggest that you wait until the ads have been running for a day or two. If you create lots of ads to test in your campaigns (as you should), then I don’t recommend wasting time to name each ad immediately after you create them. There are other variables that you might want to include in your ad names as well such as bid type (CPC vs CPM).īonus Tip: If you manage ads for multiple brands or companies in your account, you may want to add a company variable to each ad so your ad names will look more like this _.ġ) If I’m using a page post ad to target women over 50 years old in California with an ad that has a puppy image, I might name the ad like this, PPA_F50+*CA_PuppyĢ) A Page Like ad targeting all US fans of the Yankees who are exactly 25 years old with a baseball creative could look like this, PLA_MF25*USA_baseball It is sufficient to simply mention it in the campaign name. It’s important to note for all these naming conventions, that if all the ads in your campaign are the same for a given element, then you don’t need to mention that variable in the ad names. The last section of the ad name should simply be a very short description of your ad creative that will help you distinguish it from other ads in the campaign. Note: Don’t use commas in your names because if your export your data and import into Excel, you might run into some problems with commas in your CSV file. ![]() Targeting men and women 18 years and older who like my competitors = MF18+*Competitors.Targeting women age 25 to 45 who like Starbucks and live in New York = F25-45*Starbucks*NewYork.I suggest including all these elements in your ad names, like this…įor demographic targeting, I try to be as descriptive as possible. There are three important elements of each ad that should be included in the ad name: This way, you know which ads you are looking at on your campaign summary page without needing to click each ad to see the creatives. The most important element of keeping your ads organized is to implement a consistent naming system. Today, we’re going to learn a few simple tips for naming your ads and keeping your campaigns organized. ![]() ![]() The problem stems from the fact that, unless you use the Power Editor, Facebook generally gives very generic names to your ads based on the type of ad that you create. Have you ever looked at the ads listed in your Facebook ad manager and had no clue which ads were which until you clicked each ad one by one?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |